Let's Start With the Bottom Line

If you bought your diamond from a retail jeweler, take a deep breath and prepare yourself. Most diamond-buyers are going to offer you a lot less than you paid, and definitely much less than the diamond's appraised value.

For instance, if you paid $10,000 at a retail jeweler, you're going to get about $3,000 to $4,000 when you sell your diamond. From us or any other professional buyer in the industry.

The offers you receive might surprise you. But as promised, we are going to give you the straight talk about the diamond-buying business. Let's find out where these prices come from.